Client: Toledo Community
Goal: brand creation
Approach: brand guidelines and supporting designs
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Vintage Fizz is a brand created based on my passion for the Toledo community and inclusivity. With a retro 50's theme, the soda shop concept is created with the idea of recognizing the wrongs of the past. Segregation was a large problem during the soda pop shop 'era', so Vintage Fizz works hard to acknowledge the wrongs while making positive changes in the present. The shop is open to all and creates a social hub for those who want to gather with friends and family without the pressure of alcoholic consumption. |
All existing, copyrighted imagery was used for educational purposes.
Initial mood board for brand
Personas created to gauge my target markets
Vintage Fizz brand squares
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Iterations of brand squares that led to my final outcome
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Type and image based sketches to guide the foundations of my final brand
Finalized brand concepts curated from a combination of process and concept