Client: Toledo Mud Hens
Goal: improved user experience
​Approach: print and enviormental product

​The Toledo Mud Hens are a minor league baseball team located in the heart of Downtown Toledo. Home games bring excitement in the community with evening and/or weekend activities full of fun and welcome individuals who travel to the area. ​
​All existing, copyrighted brand assets of the Toledo Mud Hens and Hensville Toledo were used for educational purposes.
Story board created to visualize the Toledo user experience for out of town visitors
Completed UX maps to help identify the potential
emotions, pain points, and improvements within my prospective experience

​​Two rounds of sketches for final ​user
​experience elements
A mood board created based
​on existing brand elements

​Mud Hen's games are a top contender for a Toledo 'must do' and are always recommended for a good time for both community members and out of town visitors. Creating a campaign that resonates with both target groups is crucial to a positive user experience for each individual that enters the park.

To conclude this project I created UX collateral, designed in alignment with the Hensville Brand. Some of the designs include a billboard with the tag line 'take out to a ball game' with directional iconography to duel as both advertisement and way finding for out of town visitors in nearby hotels.