Client: Toledo Business Owners
Goal: successful and sustainable brand creation
​ Approach: personalized client workbook


​How might I build relationships celebrating Toledo, OH to develop best brand practices for small to medium sized businesses to thrive?


​Introducing Holy Toledo: The 419 Brand Design Bible
The client workbook built to help Toledo Business owners build and sustain a successful brand in the Greater Toledo Area.
To begin the process, I endured a 'Week of Change', in which I took 30 minutes a day over a 7 day period to reflect on problems
that I felt compelled to take action on through a future designed outcome. With a passion for Toledo, it was only natural for me to
​gravitate towards the opportunity to make Toledo a better place through my design skills. 

​Through my theory triangulation, I found three important themes through extensive literature reviews, Toledo Brand Communication Audits, and Analogous research brand auditing with Local Cincinnati brands. These themes  would be conveyed in my final outcome and are as follows:

#1

Many Toledo brands share a common theme of rustic
undertones ​due to the rich history of the area. ​

#2

Many successful Toledo brands miss crucial
​brand identity factors despite their accomplishments.

#3

Local Cincinnati brands hold a lot of success within their
design and management, which could improve the
processes of similar brands within Toledo.

​The Exhibition

Holy Toledo: The 419 Brand Design Bible was publicly displayed in Miami University College of the Creative Art's
Hiestand Gallery  as apart of the Communication Design Class of 2024 Exhibition between April 16th and 23rd, 2024.
During this time, individuals had the opportunity to visit, review, and interact with my work. In just a short 7 days, I received
​many messages of praise and connected with many professionals to discuss my work further.

​Click here to view the digital exhibition