Client: Bear Lake Coffee
Goal: Expand Market Outreach
​Approach: Marketing Campaign Plan
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Bear Lake Coffee Company is an existing small, sustainable coffee company based in Barnett, Wisconsin. The company has a strong mission and ethical practices, but not a large enough voice to gain traction within such a saturated market. For this campaign plan project, my team and I were tasked with creating a marketing campaign plan to help expand Bear Lake Coffee Company's market outreach. To do so, we completed a 5 step campaign plan.
Apparel Collateral created as a part of the campaign tactics
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All existing, copyrighted brand assets of Bear Lake Coffee Company were used for educational purposes.

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​This Campaign included the careful integration of 6 phases. These phases are as follows:
  1. Research
  2. Campaign Goal
  3. Campaign Objectives
  4. Strategies & Tactics
  5. Timeline & Budget
  6. Evaluation
Advertorial Print Collateral created as a part of the campaign tactics

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​During this time, I was able to work hands on within the content portion of the campaign with my team members while also acting as creative director, graphic designer, and project coordinator. This experience allowed me to learn not only how to work with a talented team of marketers, but also produce content for the strategies.
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Advertorial Media Collateral created as a part of the campaign tactics




Tactical Collateral created as a part of the campaign tactics
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Carefully Curated Campaign Timeline
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Final Campaign Plan Book